ELLURE offers personalised, on-demand liquid lipsticks according to the criteria customers want. Its goal is to shift the focus away from today’s mass-produced cosmetics that can only offer pre-made products.

Ellure positions itself as a purpose-driven brand with a strong focus on Sustainable Development Goal (SDG) 12, and plans for strategic collaborations with established industry players to compete in the cosmetics industry.

Watch ELLURE's pitch during the Startup Contest:

ELLURE is represented by Rui Li (Selah), Marc van Almkerk and Jasmin Sabir.