Jacqueline Nuwame: Tackling Menopause with Tech

“Building a startup isn’t just about solving a problem: it’s about perseverance, learning, and creating something that truly makes a difference.”

Turning corporate experience into a startup vision

Jacqueline Nuwame's entrepreneurial approach is deeply rooted in marketing and communications with 20 years’ experience driving growth for global brands like Manulife and DHX Media. Today, she channels that expertise into Minimal App, her startup using wearables and AI to help women navigate menopause, a phase often stigmatized and underserved.

With a Master’s in Leadership for Sustainability and degrees in sociology & communications, Jacqueline combines business acumen, marketing know-how, and a vision for impact-driven entrepreneurship to create solutions that matter.

Solving a problem too long ignored

Jacqueline founded Minimal to address a gap: while women spend more than a third of their lives in peri- or post-menopause, few tools exist to help them manage symptoms like hot flashes, brain fog, or night sweats. Minimal collects engagement data via wearables and transforms it into actionable lifestyle insights, empowering women to take control of this life stage.

Powered by the EIT ecosystem

Her journey has been supported by EIT Digital Venture Program and EIT Health Ecosystem Lead Scandinavia, providing mentorship, resources, and a strong community network. Jacqueline emphasizes that building a startup is a process of perseverance, learning from mistakes, and leveraging the right support.

Applying corporate know-how to health tech

Jacqueline’s entrepreneurial approach is informed by her extensive career: leading global marketing campaigns, developing digital strategies, and managing multi-million impressions. She knows how to turn insights into action, scale ideas, and connect with diverse stakeholders: skills she now applies to building a health tech solution with real-world impact.

Why her story matters

Jacqueline’s story shows how entrepreneurship and experience combining perseverance, empathy, and innovation to tackle complex societal challenges. By bringing together technology, data, and user-centered design, she’s creating a product that empowers women and sets an example for impact-driven founders.

EIT Alumni Unfiltered is a series by B. Olivari sharing honest stories from EIT alumni, exploring their journeys, impact, and how EIT helped shape their paths.